As 200,000 music enthusiasts descended on Glastonbury, Domino's capitalised on the opportunity to grab headlines with a highly-publicised stunt: trialling jet suit pizza delivery to festival goers, despite the festival site's no-fly zone.

Onlookers in Somerset were surprised to witness a Domino's delivery person, transformed into a pseudo-pilot, taking off from the nearby Glastonbury store. The spectacle saw the jet-suited delivery agent soaring over rural landscapes, carrying pizzas and sides in a custom-made delivery box.

The publicity stunt, executed in collaboration with Jet Suit company Gravity Industries, to coincide with the Glastonbury Festival's opening.

Domino's Jet Suit Deployment Director Sam Wilson claimed that Dominos receives numerous requests from festival-goers trying to bring pizza into the party every year.

But there's bad news for pizza-lovers at the festival - Glastonbury is one of only a few festivals where a formal 'Air Navigation Order' is in place, temporarily restricting the airspace around the event.

Any aircraft, including drones and flying pizza delivery person, are prohibited from coming within 2.5 nautical miles of the Glastonbury site if they're below 3,100ft altitude – unless they've got permission from the police beforehand. Deliberately flying into a restricted area is a criminal offence. Luckily, for those within the steel ring of the festival fence there are hundreds of food outlets to chose from - many of which sell pizza.

Domino's collaborated with Gravity Industries for this gimmick, customising the company's jet suits.

A spokesperson at Gravity Industries said it was an unusal use of their tech, but they hope that it showcased the future of food delivery.