Voucher codes, website Voucher Shares, co-founded in Somerset, is supporting Pure Electric, based at Hartlake near Glastonbury.

Voucher Shares gives five per cent of revenue to World Land Trust, the international conservation charity who they have been partners with since launch.

This means that users can benefit from some local discounts and help support the environment as they shop at no extra cost.

Pure Electric are the UK's leading supplier of electric bikes, including models from popular brands Scott, Orbea, Specialized, Cube, Raleigh, Brompton and more.

Co-founder Miranda Ryder said: "If you are looking to support local businesses and the environment then Voucher Shares is a great place to shop.

"We love supporting local businesses. If you are a local business and want to get in touch you can do so via our website."

Voucher Shares is the first UK voucher codes website to focus on sustainability through a dedicated category and the message to shoppers is "shop for good".